Baseball Philippines

Hey All,

I'm gonna deviate a bit from bhavisha generated content to publishing something that I'm very inspired by. An alumnus from AIM worked on a thesis report to establish an MLB (Major League Baseball)-esque format in the Philippines called Baseball Philippines.

I actually think very few people in the world are fortunate to find something they are passionate about and Leslie Suntay the proponent in the Baseball Philippines MRR is one such person... he has the guts to follow through with taking his passion and turning it into something that has the potential to bind the whole country... SPORT! it takes a lot of courage to establish a circuit like the one he's set up... especially in an age where people are looking to secure themselves only through monetary means... by no means am I saying that Baseball Philippines is not capable of generating huge returns... quite the contrary... sports is a big market.. in India it's almost a 1900 crore market!

So here's how Leslie ventured into Baseball Philippines:

"With a bit of divine luck and perseverance, matched with a desire to pursue what excites you will more often result into something special; my story is only one of the many in Baseball Philippines that helped pursue a common dream for baseball that led to the creation of the only existing premier baseball league in the capital today. In 2003, my road began by helping organize an open amateur league for “weekend warriors” called the Titans baseball club, where from four teams it grew to eight all due to the clamor for more tournaments. The next challenge was to cater to a good number of players to want a Class “A” league. This prompted me to seek the help of sports gurus with a common passion that led to Baseball Philippines Pilot Series last May 2007. The work has never stopped then and what was once a simple dream has brought the game to our live radio coverage and select games shown in our very own television sets. I’m glad to be a part of something that makes me and many others happy, as the saying from the classic movie goes…”if you build it…they will come.’"

Philippines Baseball

Philippines Baseball is the Philippines Baseball League equivalent of the MLB. You can get information about the league, players, merchandise et al here. The main focus of the website currently is to give people info-access. The management also has interactive features which can make the site more exciting!

GOMCHA - Google Online Mktng Challenge!

I took up a really interesting elective this sem - Online Marketing. Its an AdWords based contest being run by Google worldwide and thru this elective, students are participating in it. So obviously it becomes a live project I can show that I've been working on and more than that, its in a really hot field - digitial marketing!

So what is this whole adwords concept?

Almost every company has a website today. To market the website they can bid for certain keywords which when typed in google show a landing page of that website in the search. Depending on the number of people who visit the website through the keyword search, the company's adword account gets debited by the bid amount*no of individual users.

I think its a great marketing platform and since its in the nascent stage today, expertise acquired to a marketeer would be a humongous boost.

My interest in sports made me choose a sports site for this project - Philippines Baseball. What excites and frightens me is that even though it's online marketing, my team has to study the business model and the market for target customers Philippines Baseball subject to parameters of internet usage! That's like a whole business strategy definition, analysis and recomendation! Very overwhelming at this point of time... but I'm also looking forward to it.