Last term at AIM I opted for Brand Equity Management as one of my electives... as one of our course requirements we had to study Real Madrid and recommend branding strategies for them... which of course our class would judge and not the 'real' team... anyway.. so as part of our recommendations we suggested that Real Madrid go into a chain of restaurants... more like sports bars... coz fans usually go watch games at bars and owning a chain of restaurants is pretty cool... at least in my books... owning a restaurant has a high lifestyle, image, glamour quotient...
So when I came across a press release that Manchester United (no surprises there... they are fantastic at marketing) has given Manchester United Food & Beverage (MUFB) Asia, a Singapore holding company, exclusive rights to own, operate and develop a chain of Man U restaurants & bars all over the APAC region... I was super thrilled...
Total Sports Asia (TSA) envisioned the entire branding strategy... India's going to have its very first Man U Cafe in Mumbai at Nirmal Lifestyle in Mulund thanks to Billionaire Sports...
Right now I'm a month away from completing my MBA but I'm dying to get back home (Mumbai of course) and check the place out... so expect 'experiential' blogs about the place...
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