I've uploaded the stats for Facebook & Twitter users segregated age wise. Now if you look at the splits you notice that majority of the users are in the 25-49 age group, followed by the 50-64 category... The interesting aspect is that people in the 25-49 bracket are usually the target customers for most brands... even if they arn't being advertised to it is usually their wallet which is under attack!
Now given this age group's networking preference i.e. Facebook, Twitter, Linkedin, MySpace, it is only logical that brands create an online Retail presence on these sites.
I've joined the adidas originals Facebook community and am pretty impressed with it... it isn't as active (at least in India) as I'd like it to be... but it has over 2 million fans and it does use the platform pretty well to connect with us... there's house party updates, collection showcasing, events updates, downloadable widgets that are all used pretty well to keep the fans coming back for more!
Facebook & Twitter make it so simple for brands to have an online presence (I don't see how Linkedin can be used and have no clue about MySpace) But when I look for fashion and apparel brands, I don't find too many of them on Facebook... in fact, too many is a euphemism! The option of creating a virtual property isn't exploited enough and this I find very shocking given the penetration of facebook users across the world!....
Facebook (at least) makes it so easy for a brand to build emotional equity by engaging users through various activites - it can update its fans (loyalist, advocator etc) about the latest collection, create ensembles, find stores, send out events invites and so much more!
I'd love to work with brands to create their online properties! It'd be sooo much fun coz the online space allows for so much interaction...I'm sure brickbats too are in equal measure... but I think even that could be converted into a fun game.... for example.. if you don't like a brand, you can throw stones, water balloons etc at its store.... it is the brand fan's job to prevent somebody from throwing stones or the fan can help clean off the paint...
that's the only thing that came to my mind.... but I'm sure there's an interesting game lying there somewhere... and what with the number of people diligently taking up Yoville!, Fishville! etc... I'm sure there will be takers for my YoRetail! game, if ever I come up with it....In fact... YoRetail! can work along the lines of all the other vil(l)es... buy land, develop a mall, upgrade it, convince brands to rent space, manage it et al! I think it could work...
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