Saturday, May 9, 2009

Volcano boarding & Airtel sponsoring Man-U

time-out from travelouging!!! this had to come in...
Airtel's gonna be the first Indian sponsor for the Man-U team...to reiterate.. during recession for this to happen just proves beyond doubt the power and impact of sports and how corporates can use sports as a medium to engage customers and get them on board.. with the amount of clutter in the advertising world its these events which can make a difference... both to the sport and the corporate house...
now.. since airtel is into providing cellular service and given the madness of soccer, the soccer game downloads and replays they provide will be lapped up im sure.. once the sponsorship takes off, i'll follow it and see if i can find out how many new subscribers they managed to get...
then again.. even if they dont manage the requisite numbers, it does work towards brand building and brand propagating.. also makes airtel seem younger...
I think in India, such moves will actually work towards making soccer more popular... it's a cool sport and such kinda VAS features make it even cooler.... there's always time and theses activities provide for fun ways to utilize that time...
and now for volcano boarding... as the name suggests, it involves using a plank of wood, im guessing not unlike a snow board or a sand board, which you use to slide down the side of a volcano! now people have been doing this for 4 years apparently.. and these people have been volcano boarding down active volcanoes!!! I've trekked up a volcano and swum in the crater of a dormant one as well.. but to think of sliding down the side of an active volcano is scary.... the terrain is so rough... one fall is enough to literally bruise your skin off... !!! but then again thats what makes it so exciting.. I can't wait to try this sport!!!!

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