While researching about brands I came across a write up on an Indian brand of apparel - Turtle, named after the famous Teenage Mutant Ninja Series... but the owners 'went a little deeper' into what they'd like the brand to communicate and came up with a brand story communicating testudine (like a turtle) aspects they wanted to incorporate...they've used the fact that turtles are very active and outlast every other being... thus communicating that they will always be in the middle of things... coming out with new product lines, designs and their brand will last for a really long while...
I personally haven't seen their range of products but I'm sure the touchpoints used will have tremendous brand synergy... I say this because when I logged onto their website http://www.turtlelimited.com/ I was very impressed with it... the website is very interesting and every aspect has a brand story- simplistically told...
every category of their website builds on the story to culminate into a whole picture which is completely in sync with their brand values and what they stand for...
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