At dinner last night, with a couple of my friends who run their own design firm, AND DESIGN, we were talking about how touchpoints are as important as the actual business so that a certain look is created or delivered to the client. They were telling me about a client for whom they designed a really good looking business card which he loved but he cut corners by compromising on the paper and print quality... end result... the effect of the card was lost...
That got me thinking... sure the way you do your business is extremely important but it is also equally important to look attractive to bring in more business, for which communication has to be attractive...
The thought I had was the minute a business looks capable of generating increasing revenue, it starts to look even more attractive....and it begins unlocking its own value...
Since brand valuation takes into account business that the 'brand' is capable of generating, the SME then automatically starts increasing its own brand equity.... now why is this important?
In case the SME wants to sell out and make a fat profit, 'Brand Value' could be that contributing factor to the high valuation.
Comes back to the fact that Brand building is important at every stage in the business's life...
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